Creative Idea

No matter how you slice and dice it, some food combos are just considered disgusting and are likely to earn you judgment and strange looks. So, people who love these kinds of meals often enjoy them in secret.

But we have a secret: everyone... and we mean everyone likes a food combo they’re ashamed of. The "disgusting" meals are only seen that way because many people haven’t tried them, and some of these meals just haven’t been portrayed in a good light. In other words, they've simply had bad PR.

We wanted to prove this and end food discrimination once and for all. After all, good food doesn’t judge, and neither should we. Enter the campaign: #FoodUnfiltered