Creative Idea

Golden Morn is the number one breakfast brand in Nigeria, with the aim of fuelling individuals and families to win. To maintain our positioning, we set out to find a unique way to enhance the brand’s digital presence, expand its online community, and reach and interact with its audience in their places and moments of resonance. 

Recognising the power of entertainment, while leveraging an opportunity for thought leadership,  we conceived the idea of a podcast. The podcast serves as an innovative approach to expand the digital presence of Golden Morn, providing fresh avenues for interaction with our audience.