Task

Create a compelling campaign idea in celebration of world breakfast day.

Creative Idea

There’s a popular saying  “Eat Breakfast like a King, Lunch like a Prince and Dinner like a Pauper.”  Further drilling it down, we said If Breakfast is King, then Golden Morn is King.

We took a spin to it to drive our credentials as the number one breakfast cereal in Nigeria, hence KING OF BREAKFAST.

We worked with social influencers who happen to be kings in their different fields to come celebrate the KING OF BREAKFAST. We rounded it off with an offline breakfast-themed party inviting fans to come celebrate with the KING OF BREAKFAST.