Creative Idea

There are several elements and important personas that make a party, a gathering or an event either fun, exciting or boring. They all play a key role in bringing life to the party. We began by sparking controversial and yet fun, engaging debates around the topic: Can a party survive without water? Yes or No. The campaign aimed to establish Nestlé Pure Life as the Life of the Party, breaking new ground with its first ever thematic advertising campaign in Nigeria.