Embracing digital transformation
Wema Bank understands that digital must not be left to a division in marketing but that real quantifiable business results will come through embracing an aggressive digital strategy which includes infrastructural investment, product design, marketing, brand experiences and more. To be relevant to the emerging Nigerian consumer, we need to think and see in mobile.
CHALLENGE
Make Wema Bank more youthful by changing the belief that Wema Bank is old fashioned and not equipped to serve the 21st century customer
INSIGHT
Wema bank has a reputation for maintaining a loyal customer base and has a remarkable survival instinct, having lived through many rough seasons in the Nigerian banking landscape. Because of its pedigree, longevity and proximity to its customers, those who would rather take smart decisions about their finances are better off sticking with Wema Bank.
SOLUTION
#SmartMoney is all about creating products and digital content around sound financial choices. With a mix of authentic, relevant and humorous content, it aims to drive real engagement within the target group with a key focus on product adoption.