Building Meaningful Partnerships
There are very few brands in Nigeria that have gained the kind of popularity OLX has since its inception 4 years ago. OLX continues to invest in the Nigerian market and to further consolidate and expand their reach, it became critical for the brand to partner with an experienced digital agency to help strategize and optimize its potential in the digital space.
CHALLENGE
OLX is a global online classified site introduced to Nigeria in 2012. It’s proposition in the market is “Sell It” and this ties in with the Nigerian entrepreneurial spirit, however the brand faced some trust related challenges.
SOLUTION
OLX launched it’s Do It For Me Service in 2016 for users who wanted convenience, speed and privacy. With the use of its OLX Champs, it takes over the process of buying or selling for the customer.
We partner with OLX to deliver its business objectives by bridging the gap through training and business advisory.
RESULTS
According to the OLX Country Manager, Lola Masha, “we were impressed by Neukleos industry and market knowledge. We feel confident that the organization possesses the right understanding of the digital landscape to add value and provide support as we partner to achieve our business objectives”.
For any business to experience a step-change, we believe digital shouldn’t just be a department within marketing but a prioritized C-level initiative permeating all facets of that organization.